ByUI LibEcommerce Platform vs Marketplace
Understand the difference between ecommerce platform and marketplace models—and how Bazaar lets you launch either with self-hosted Next.js software.
Definitions
Ecommerce Platform
Software for one merchant selling their own products (e.g. a DTC brand store). You own inventory, pricing, and fulfillment. Examples: typical Shopify or WooCommerce single-store setups.
Ecommerce Marketplace
Software for many vendors selling through your brand (e.g. Etsy-style). You operate the platform; sellers manage listings. Revenue often includes commissions per sale.
Side-by-Side Comparison
| Aspect | Ecommerce Platform | Marketplace |
|---|---|---|
| Who sells? | You (one merchant) | Many vendors |
| Inventory | You hold stock | Vendors hold stock |
| Revenue model | Product margin | Commissions, fees, subs |
| Complexity | Lower | Higher (onboarding, payouts) |
| Examples | Brand DTC store | Etsy, Fiverr, niche B2B hubs |
| Payments | Single merchant account | Split / Connect payouts |
| Best when | You control all products | Network of sellers is the product |
When to Choose Each
Choose an ecommerce platform if you sell only your own products, want fastest launch, and do not need vendor dashboards.
Choose a marketplace if your business model depends on many sellers, commissions, or vertical community (B2B, crafts, services).
Start platform, grow to marketplace: Launch Single Vendor, validate demand, then upgrade to Multivendor when ready to onboard sellers.
How Bazaar Fits Both Models
Bazaar is one product family with two licenses—so you are not locked into the wrong model. Compare pricing, explore our multi-vendor marketplace solution, or read about marketplace development.
Frequently Asked Questions
Launch Your Platform or Marketplace
Self-hosted Next.js software for ecommerce platform vs marketplace—your choice, your code.